What do digital marketing and e-commerce specialists do?

If you are in digital marketing and e-commerce, you may find that you wear many hats, unless you are a specialist.

That being said, there is a lot of overlap in the industry. You should know that a successful brand is like a tree — their are a lot of vital structures that all work together to produce flowers or fruit.

In a well known organization, there are separate departments that all work harmoniously to achieve a common goal — sell the product.

In these larger organizations, there are many specialists that use their leverage in the field and that have the most concentrated knowledge and apply it mercilessly to reap the best reward.

In a smaller organization, there are less employees, therefore there is more overlap and each employee may be responsible for a larger chunk of digital marketing deployment.

This is not as effective as spreading your talent thin will dilute your concentration thus weakening your punch in any specific portion of the brand as a whole.

Luckily, being a startup or micro-influencer can have its own benefits as you will be more in tune with your customers and have a quicker reaction time to learn what works and what does not, and you can move much faster without the headache of having to have approval from every corporate department that may deem your proposal invalid.

As a small business owner, I have much greater heresy in what goes and what may not.

Of course, this may be a double-edged sword, but such is life. Separate from PR and marketing other tasks rather than writing copy may be outsourced.

There are many experienced marketing agents such as Noah Brewer, who is well known on youtube for managing facebook Ad campaigns. You can always outsource this or any other portion of your business although this may have out of pocket expenses that may interfere with your profit margins.

The key to running your business effectively is to find your strengths and run with it.

“Play your strengths” — Jake Winder NCC Pole Vault coach. This is advice I have learned early on and still to this day and forever it will apply.

I digress.

Depending on what your strengths are, you may be writing copy for the ads, you could also be a visual data displayer, making the structure of the website look professional, or if you are accountant oriented and know how to crunch the numbers and finances then you can run the back end of the shopify store and keep track of inventory.

Most important it is, to learn the umbrella of skill sets, and then you may formulate your own path to success once you find what you’re really good at.

In the future, you may find yourself doing audience research, planning, creating or publishing content, updating product descriptions, or analyzing data to understand the results of your efforts. Keep in mind the goal is to sell the product or service.

So however much you can divide and conquer that goal, the better. You will want an assembly line in your business, physically and software wise.

And to be the best CEO, you will need to have an in depth understanding of how all of these vital sources of your tree work together, and never let one bad apple spoil the rest.

You will flourish!


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